Live Barcelona with TMB
The new campaign to promote public transport in Barcelona and the metropolitan area.
Experience Barcelona, travelling on public transport, with the values of public transport
Barcelona’ t, the new TMB campaign to promote the use of public transport, is a call to live in Barcelona as we have always lived, to love it as we have always loved it, to look after it as we have always taken care of it.
It is also a call to travel on public transport in the city and the entire metropolitan area. In a sustainable, civic and responsible way. Sharing the values of Barcelona, and also sharing the values of TMB. Because after 100 years with the people of Barcelona, TMB is part of Barcelona. And Barcelona is part of TMB.
Come out, discover, dream, enjoy. Get going, laugh, breathe, live... Fall in love. Barcelona’ t amb TMB!
The Barcelona’ t campaign
As a starting point for the campaign, TMB has produced an advert, shot in the different neighbourhoods of Barcelona, which aims to avoid clichés and show the people as they are. The advertisement is broadcast on TV3, on digital TV platforms. It can also be seen and shared on social networks.
The campaign also includes a graphic line, on and offline, where Barcelona’ t is presented through moments of life, on the bus or metro. Spontaneous moments, moments snatched, full of stories.
A specific lettering was created to design the logo, produced by typographer Ivan Castro, who wants to bring together and transmit the spirit and values of Barcelona’ t.
The campaign will also be extended to other cities in the metropolitan area of Barcelona, such as Montcada i Reixac, Badalona, Cornellà de Llobregat, El Prat de Llobregat and Esplugues de Llobregat, where TMB also offers its bus and/or metro service.
Fostering the use of public transport in the metropolitan area too
The campaign extends to the ten municipalities where the TMB metro and bus transport networks operate: Badalona, Cornellà de Llobregat, El Prat de Llobregat, Esplugues de Llobregat, L’Hospitalet de Llobregat, Montcada i Reixac, Sant Adrià de Besòs, Sant Joan Despí, Sant Just Desvern and Santa Coloma de Gramenet.
The slogan ‘Barcelona’ t!’ adapts to the singularity of each metropolitan municipality. The messages are now: “Go out”, “Enjoy”, “Dream”, “Discover”, “Experience”, etc., and refer to each municipality where the information will be disseminated.
With the campaign, TMB relaunches values such as a love for the local area through civic behaviour or sustainability, with values that also promote public transport.
The goal is to again emphasise the importance of things that are shared and are at the service of everyone.
The Barcelona't soundtrack
Moving with music is always better. Check out the playlist for the campaign we created for you on Spotify.