The metro is the most widely used public transport of the city of Barcelona. Every year, around 400 million journeys (217,93 in 2020) are made on its 8 lines. This means that tens of thousands of people enter and exit the 162 stations every day, getting on and off 162 trains that run simultaneously at the rush hour and who pass through the metro platforms and halls.
There are over 2,000 advertising supports in the metro (including inside trains). These are all of different sizes and formats, ranging from fixed posters to illuminated urban advertising, plus innovative supports including moving images.
The latest innovation is dynamic advertising in tunnels. This consists of the reproduction of commercials through led technology sequential screens, which are visible to passengers from inside trains.
They are all ideal for advertising your business or company, because you can be certain that hundreds of thousands of potential customers will see them, whatever their format.