Karma calls for a stop to gender-based violence on public transport
“Let us travel in peace” is the message being spread across the TMB network.
Transports Metropolitans de Barcelona (TMB) and the Barcelona City Council have launched a campaign to combat sexist attitudes and behavior shown towards women using public transport.
“Let them travel in peace. TMB has no place for sexist behavior towards women”; that is the message from Karma. The campaign consists of broadcasting a video on the MouTV video information system throughout the metro and bus networks as well as using social media and advertising slots on a number of radio programs. The message will also be disseminated on the digital advertising platforms of the metro network.
One out every five women has been subjected to harassment on public transport
Women victims of gender-based violence indicate that the most usual place to be harassed, or where they have suffered the most serious assaults, is in public spaces, with transport being at the top of the list with 21% of all cases. This piece of data comes from the 2016 Survey on Male Violence backed by the Department of Feminism and LGTBI, based on over 4,000 interviews with women over 16 years old in the city of Barcelona.
Travel with Karma
Karma is a product of our 2017 Management Plan to encourage consideration when traveling on public transport networks, through which we want to guarantee the rights and responsibilities of all users, prevent potential conflicts, encourage an understanding of the rules so that they will be respected and to help users develop a critical attitude.
The name of the character is a play on the philosophical concept of 'karma', understood as the collection of actions that affects every individual, impacting on their consciousness and conditioning their future.
Have a good journey with good Karma! And remember: we will all experience better journeys when we show respect and consideration.
Currently, Karma is also stressing the need to keep to the right-hand side of escalators in the metro and is planning to issue messages that will encourage users to let passengers get off the train before they board, along with other measures to encourage harmonious travel.