Good journey and good karma!
Our character aims to make users aware of the importance of respect and peaceful coexistence on public transport.
Karma is our motivator of good behaviour on public transport. From now on, she will be with us on our bus and metro journeys to point out infringements and improper attitudes, and to reinforce civic behaviour, which is that of the vast majority of users.
In a warm, fun tone, she wants to make you think. She shows you what you shouldn’t do. And, of course, she compliments you on your good behaviour!
Create good karma by…
… validating your ticket.
… giving up seats reserved for people with special needs.
… keeping your feet off seats.
… listening to music without bothering other passengers.
… staying off the metro tracks.
… respecting bus furniture.
Social harmony on public transport
Karma is the result of our management plan for peaceful coexistence on public transport, which aims to guarantee that users' rights and responsibilities area upheld, prevent conflict, foster understanding of the rules so that they are followed and develop user's critical spirit.
The character's name is a play on the philosophical concept of karma, understood as the sum of a person's actions viewed as deciding their fate and future existences.
Good journey and good karma! And remember, respect and peaceful coexistence are the best travelling companions.
See the campaign videos on our YouTube channel: