Have a good journey with good Karma!
Our staff would like to make users aware of the importance of showing respect and consideration while using public transport.
Karma is our prescriber of good behavior on public transport. From now on, she will be with us as we travel by metro and bus to highlight wrongdoings and unsuitable attitudes and to reinforce considerate behavior, which is what the vast majority of our passengers display.
Karma employs a fun and friendly tone to make you reflect. It makes you conscious of what is expected of you. And also, obviously, it congratulates you for good behavior.
Good Karma wins out when you…
… validate your ticket correctly.
… give up the seats reserved for people who require special attention.
… sit down without occupying or dirtying other seats.
… listen to music without disturbing others.
… keep well clear of the metro tracks.
… respect fixtures and fittings on buses.
… respect the space of other passengers when seated.
Good coexistence on public transport
Karma is a product of our Management Plan for coexistence on public transport networks, through which we want to guarantee the rights and responsibilities of all users, prevent potential conflicts, encourage an understanding of the rules so that they will be respected and to develop a critical spirit among users.
The name of the character is a play on the philosophical concept of 'karma', understood as the collection of actions that affects every individual, marking their consciousness and conditioning their future.
The Karma campaign won a Silver Laus Award for graphic design in the exterior advertising category.
Have a good journey with good Karma! And remember: we will all experience better journeys when we show respect and consideration.
Check out the campaign videos on our YouTube channel:
- Have a good journey with good Karma by giving up your seat to other passengers who need it
- Have a good journey with good Karma without occupying or dirtying other seats
- Have a good journey with good Karma by validating your ticket correctly
- Have a good journey with good Karma by keeping your distance from the metro tracks
- Have a good journey with good Karma without causing a mess
- Have a good journey with good Karma by respecting people's personal space. Avoid ‘manspreading’