Advertising campaigns

Promoting public transport

TMB's communication is based on our desire to promote sustainable mobility and build a transport network that brings people in Barcelona and the metropolitan area closer together. Our advertising campaigns focus on promoting and increasing the use of public transport over private transport, reinforcing its values and improving out company image amongst the general public.

Learn about our most recent advertising campaigns in detail:

Subtravelling Festival 2010. "If you blink, you miss it" Preview of campaign

The second edition of the Subtravelling Festival, the Mostra Internacional de Curtmetratges al Metro. This festival of short animated and fiction films on the Barcelona metro was widely supported by public transport users in its second edition. More than 18,000 people attended the different sessions. Likewise, over the 10 days the competition lasted, the website subtravellingfestival.tmb.cat received 33,000 visits. The Subtravelling programme is divided into four sections: Microcurts, Campus, Palmarès and Roda a TMB—a new category incorporated in 2010 with a public invitation to shoot a micro-short film using a mobile phone on metro premises and TMB buses.

8th Músics al Metro Festival. "The music that travels with you" Preview of campaign

Universitat metro station has a special area where we promote music and musicians. The area is also a platform for young creators. Músics al Metro (Musicians in the Metro) is a project of world reference and the festival has become an international reference in cultural programmes. In 2010 the Músics al Metro Festival introduced a new feature: a musical exchange between Porto and Barcelona with the participation of Portuguese musicians who also play in the metro.

Anti-fraud campaign 2010. "You do the crime, you do the time" Preview of campaign

Validating a ticket on public transport is a civic-minded act and a binding rule; offenders may be subject to an economic penalty. The aim of this campaign is to get this message across to users of the bus and metro network.

Online Shoert Story Competition 2010. "Travel with your imagination" Preview of campaign

The fourth edition of this literary competition organised by TMB in collaboration with Grupo Planeta and which involves writers of renown every year. The Online Short Story Competition (Concurs de Relats Curts Online) is an original formula to encourages passengers in Barcelona and the metropolitan area to write and read whilst also promoting the use of public transport.

Anti-fraud campaign 2010. "You think you're clever, do you?" Preview of campaign

Validating a ticket on public transport is a civic-minded act and a binding rule; offenders may be subject to an economic penalty. The aim of this campaign is to get this message across to users of the bus and metro network.

Next

17º

17:36